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Everybody is aware that the more you know about your prospects, the higher is your chance at a sale. However, many make the mistake of thinking that just having info on your prospects is enough.

The myth of Venture Capital (VC) as the be-all and end-all for start-ups is quite common among entrepreneurs. It’s rare to see a publication about a new venture that doesn’t write about anything else but its valuation and how much money it raised.

Most entrepreneurs start off through selling someone else’s product that’s already proven in the marketplace and earning a commission off sales. It’s easier, it’s quicker, there’s less risk involved, and less initial investment required.