For a long time, it has been believed that to gain a competitive advantage you need to have some sort a secret formula, some sort of insider knowledge of how other companies operate.
The GDPR announcement took the world by storm—there was hardly a businessperson not talking about the legislation just a few months ago. Courses, training and compliance programs; new professions titled “GDPR officer” —that’s how far it went.
There’s a reason why Bill Gates gets anxious during employee interviews: hiring the wrong person could result in a waste of the most precious resource: time. Time that you’ve spent on building and growing your business.
Just like every buzzword ever to take over the media — including Growth Hacking and Blockchain — Artificial Intelligence has turned out, to a degree, a disappointment. It’s not the technologies and the methodologies themselves that fail us: it’s the overly hyped up environment,